UOWD Library

Consumer behavior / (Record no. 2215)

000 -LEADER
fixed length control field 01458pam a2200385 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051006s2007 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005029392
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131869608 (trade : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131869604 (trade : alk. paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm61879739
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- DLC
-- ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .S35 2007
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093304.0
CONTROL NUMBER
control field 19717
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G.
TITLE STATEMENT
Title Consumer behavior /
Statement of responsibility, etc Leon G. Schiffman, Leslie Lazar Kanuk.
EDITION STATEMENT
Edition statement 9th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2007.
PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col ;
Dimensions 26 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
SUMMARY, ETC.
Summary, etc Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
STUDY PROGRAM INFORMATION NOTE
Program name MARK217 MARK936
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation research (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation (Psychology)
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term sears.
ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.prenhall.com/schiffman
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Total Renewals
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-01-29 UOWD Unishop 1 658.8342 SC CO T0032288 2018-03-04 2018-03-03 0.00 2017-01-26 REGULAR  
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2008-01-29 UOWD Unishop 1 658.8342 SC CO T0032289 2018-03-01 2018-02-26 0.00 2017-01-26 3 DAY LOAN 1
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2010-08-05 Donation   658.8342 SC CO T0039615 2017-01-26   0.00 2017-01-26 3 DAY LOAN  

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