Moore, Roy L.
Advertising and public relations law / Roy L. Moore, Carmen Maye, Erik L. Collins. - 2nd ed. - New York, NY : Routledge, 2011. - x, 468 p. : forms ; 24 cm.
The First Amendment -- The development of commercial speech doctrine -- Public interest information as commercial speech -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts and intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Other ways to protect "ideas" -- The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission -- Other federal and state regulation of commercial speech -- Access to information, free press/ fair trial, journalist privilege, and other issues related to news gathering/dissemination.
9780415965484 9780415965484 (pbk.) 9780203845875 (ebk.)
2010010838
Advertising laws--United States.
Public relations and law--United States.
343.73/082
Advertising and public relations law / Roy L. Moore, Carmen Maye, Erik L. Collins. - 2nd ed. - New York, NY : Routledge, 2011. - x, 468 p. : forms ; 24 cm.
The First Amendment -- The development of commercial speech doctrine -- Public interest information as commercial speech -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts and intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Other ways to protect "ideas" -- The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission -- Other federal and state regulation of commercial speech -- Access to information, free press/ fair trial, journalist privilege, and other issues related to news gathering/dissemination.
9780415965484 9780415965484 (pbk.) 9780203845875 (ebk.)
2010010838
Advertising laws--United States.
Public relations and law--United States.
343.73/082