| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010010838 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415965484 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415965484 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203845875 (ebk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
343.73/082 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Moore, Roy L. |
| TITLE STATEMENT |
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| Title |
Advertising and public relations law / |
| Statement of responsibility, etc |
Roy L. Moore, Carmen Maye, Erik L. Collins. |
| EDITION STATEMENT |
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| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, NY : |
| Publisher |
Routledge, |
| Date |
2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
x, 468 p. : |
| Other Details |
forms ; |
| Size |
24 cm. |
| CONTENTS |
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| Contents |
The First Amendment -- The development of commercial speech doctrine -- Public interest information as commercial speech -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts and intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Other ways to protect "ideas" -- The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission -- Other federal and state regulation of commercial speech -- Access to information, free press/ fair trial, journalist privilege, and other issues related to news gathering/dissemination. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising laws |
| Form |
United States. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Public relations and law |
| Form |
United States. |
| ADDED ENTRY |
|---|
| Name |
Maye, Carmen. |
| ADDED ENTRY |
|---|
| Name |
Collins, Erik. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/cxwtfvj6w2cpiex8vwo6s6yc7q7lxsn4 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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52647 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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52648 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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52649 |
| ADDED ENTRY |
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52650 |
| ADDED ENTRY |
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52651 |