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Gains, Neil.

Brand esSense : using sense, symbol and story to design brand identity / Neil Gains. - London ; Phildelphia : Kogan Page Ltd., [2014] - ix, 218 p. : ill. ; 24 cm.

Includes bibliographical references (p. 205-211) and index.

ISBN: 9780749470012

LCCN: 2013026092

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Logos (Symbols)
Corporate image.

LC Class. No.: HF5415.1255 / .G35 2014

Dewey Class. No.: 658.8/27