Brand esSense : using sense, symbol and story to design brand identity /
By: Gains, Neil
Material type:
BookPublisher: London ; Phildelphia : Kogan Page Ltd., [2014].Description: ix, 218 p. : ill. ; 24 cm.ISBN: 9780749470012Subject(s): Branding (Marketing) | Brand name products | Logos (Symbols) | Corporate imageDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 GA BR (Browse shelf) | Available | T0037328 |
Total holds: 0
Includes bibliographical references (p. 205-211) and index.