UOWD Library

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Baran, Roger J. 1945-

CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka. - New York, NY : Routledge, 2013. - ix, 393 p. : ill. ; 26 cm.

Includes bibliographical references (p. [369]-383) and index.

ISBN: 9780415896566 9780415896573 (pbk.) 9780203107577 (ebook)

LCCN: 2012026802

Subjects--Topical Terms:
Relationship marketing.
Customer relations--Management.

LC Class. No.: HF5415.55 / .B35 2013

Dewey Class. No.: 658.8/02