CRM : the foundation of contemporary marketing strategy /
By: Baran, Roger J. (Roger Joseph)
Title By: Galka, Robert J
Material type: BookPublisher: New York, NY : Routledge, 2013.Description: ix, 393 p. : ill. ; 26 cm.ISBN: 9780415896566; 9780415896573 (pbk.); 9780203107577 (ebook)Subject(s): Relationship marketing | Customer relations -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 BA CR (Browse shelf) | Available | T0010202 |
Total holds: 0
Includes bibliographical references (p. [369]-383) and index.