Malhotra, Naresh K.
Basic marketing research / Naresh K. Malhotra. - 4th ed. - Harlow : Pearson Education Limited, c2014. - 670 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292020488 1292020482
Marketing research.
Basic marketing research / Naresh K. Malhotra. - 4th ed. - Harlow : Pearson Education Limited, c2014. - 670 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9781292020488 1292020482
Marketing research.