| 000 -LEADER |
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| fixed length control field |
00753cam a2200265Ia 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131011s2014 enka b 001 0 eng |
|
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| -- |
858075816 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292020488 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292020482 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)859836497 |
| Canceled/invalid control number |
(OCoLC)858075816 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
EQF |
| Transcribing agency |
EQF |
| Modifying agency |
NLE |
|
|---|
| -- |
658.83/159 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn859836497 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100320.0 |
| CONTROL NUMBER |
|---|
| control field |
56213 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| TITLE STATEMENT |
|---|
| Title |
Basic marketing research / |
| Statement of responsibility, etc |
Naresh K. Malhotra. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education Limited, |
| Date of publication, distribution, etc |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
670 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |