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West, Douglas C.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxv, 517 p. : ill ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199273980 (pbk.) 0199273987 (pbk.)

LCCN: 2006007845

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .W47 2006

Dewey Class. No.: 658.8/101