Dowd, Tom, 1964-
Storytelling across the worlds : transmedia for creatives and producers / Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff. - xvii, 327 p. : ill. ; 25 cm.
"Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"--
9780240824116 (pbk.)
2012039089
Mass media--Marketing.
Convergence (Telecommunication)
P96.M36 / D69 2013
659.13/4
Storytelling across the worlds : transmedia for creatives and producers / Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff. - xvii, 327 p. : ill. ; 25 cm.
"Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"--
9780240824116 (pbk.)
2012039089
Mass media--Marketing.
Convergence (Telecommunication)
P96.M36 / D69 2013
659.13/4