Kaushik, Avinash.
Web analytics 2.0 : the art of online accountability & science of customer centricity / Web analytics two dot zero Web analytics two point zero Avinash Kaushik. - Indianapolis : Wiley Pub., c2010. - xxv, 475 p. : ill. ; 24 cm. + 1 CD-ROM.
Includes index.
Presents a new framework to encourage readers to change how they think about analytics, and provides specific recommendations for creating an actionable strategy applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, employing tactics for truly listening to your customers, and more.
9780470529393 (pbk.) 0470529393 (pbk.)
2010280426
Web usage mining.
Internet users--Statistics--Data processing.
Internet marketing.
Web site development.
Internet--Statistics.
Internet--Data processing.
Internet marketing.
Web sites--Design.
025.04
Web analytics 2.0 : the art of online accountability & science of customer centricity / Web analytics two dot zero Web analytics two point zero Avinash Kaushik. - Indianapolis : Wiley Pub., c2010. - xxv, 475 p. : ill. ; 24 cm. + 1 CD-ROM.
Includes index.
Presents a new framework to encourage readers to change how they think about analytics, and provides specific recommendations for creating an actionable strategy applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, employing tactics for truly listening to your customers, and more.
9780470529393 (pbk.) 0470529393 (pbk.)
2010280426
Web usage mining.
Internet users--Statistics--Data processing.
Internet marketing.
Web site development.
Internet--Statistics.
Internet--Data processing.
Internet marketing.
Web sites--Design.
025.04