| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010280426 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470529393 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470529393 (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
025.04 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Kaushik, Avinash. |
| TITLE STATEMENT |
|---|
| Title |
Web analytics 2.0 : |
| Subtitle |
the art of online accountability & science of customer centricity / |
| Statement of responsibility, etc |
Avinash Kaushik. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Web analytics two dot zero |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Web analytics two point zero |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Indianapolis : |
| Publisher |
Wiley Pub., |
| Date |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 475 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. + |
| Accompanying material |
1 CD-ROM. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY |
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| Summary |
Presents a new framework to encourage readers to change how they think about analytics, and provides specific recommendations for creating an actionable strategy applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, employing tactics for truly listening to your customers, and more. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Web usage mining. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet users |
| General |
Statistics |
| -- |
Data processing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Web site development. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet |
| General |
Statistics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet |
| General |
Data processing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Web sites |
| General |
Design. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/wua39222hn4dlnwq4gmkwimjlfpu6j0g |
| Public note |
Location Map |
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39660 |
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