UOWD Library

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Simpson, Anna (Journalist),

The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. - xiii, 190 p. : 23 cm.

Formerly CIP.

Includes bibliographical references and index.

ISBN: 9781137351814 (hardback) : £29.99

Nat. Bib. No.: GBB3B8104 bnb

Subjects--Topical Terms:
Brand name products--Management.
Consumers' preferences.

Dewey Class. No.: 658.8343