The brand strategist's guide to desire : how to give consumers what they actually want /
By: Simpson, Anna (Journalist) [author.]
Material type:
BookPublisher: Basingstoke : Palgrave Macmillan, 2014Description: xiii, 190 p. : 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137351814 (hardback) :Subject(s): Brand name products -- Management | Consumers' preferences | Management and Business StudiesDDC classification: 658.8343
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8343 SI BR (Browse shelf) | Available | T0010701 |
Total holds: 0
Formerly CIP. Uk
Includes bibliographical references and index.