Share this too : more social media solutions of public relations (CIPR) / edited by Rob Brown and Stephen Waddington. - Chichester, West Sussex : John Wiley and Sons, Inc., 2013. - online resource (xii, 312 pages) : ill. ; 23 cm. - Chartered Institute of Public Relations (CIPR) .
Includes index. This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
9781118676936 (cloth)
2013024673
Public relations.
Social media.
HD59 / .S451563 2013
659.20285/4678
Includes index. This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
9781118676936 (cloth)
2013024673
Public relations.
Social media.
HD59 / .S451563 2013
659.20285/4678