Marshall, Greg W.
Marketing management / Greg W. Marshall, Mark W. Johnston. - Boston : McGraw-Hill Irwin, c2010. - 1 v. (various pagings) ; col. ill., col. map : 29 cm.
Includes bibliographical references and indexes.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .
9780073529790 (alk. paper) 0073529796 (alk. paper)
2008045879
Marketing--Management.
HF5415.13 / .M3699 2010
658.8
Marketing management / Greg W. Marshall, Mark W. Johnston. - Boston : McGraw-Hill Irwin, c2010. - 1 v. (various pagings) ; col. ill., col. map : 29 cm.
Includes bibliographical references and indexes.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .
9780073529790 (alk. paper) 0073529796 (alk. paper)
2008045879
Marketing--Management.
HF5415.13 / .M3699 2010
658.8