Marketing management /
By: Marshall, Greg W
Title By: Johnston, Mark W
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2010.Description: 1 v. (various pagings) ; col. ill., col. map : 29 cm.ISBN: 9780073529790 (alk. paper); 0073529796 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8
Summary:
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA MA (Browse shelf) | Available | T0050523 |
Total holds: 0
Includes bibliographical references and indexes.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .