Handbook of research on consumerism in business and marketing :
Handbook of research on consumerism in business and marketing : concepts and practices /
Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
- Hershey, PA : Business Science Reference, c2014.
- xxix, 638 p. : ill. ; 29 cm.
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series .
Includes bibliographical references and index.
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
9781466658806
2014001784
Consumption (Economics)
Social responsibility of business.
Consumer behavior.
Customer relations.
HC79.C63 / H36 2014
658.8/343
Includes bibliographical references and index.
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
9781466658806
2014001784
Consumption (Economics)
Social responsibility of business.
Consumer behavior.
Customer relations.
HC79.C63 / H36 2014
658.8/343