MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01569cam a22003618a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140127s2014 pau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014001784 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466658806 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781466658813 (ebook : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781466658837 (print & perpetual access : alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HC79.C63 |
| Item number |
H36 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/343 |
| Edition information |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15084688 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100443.0 |
| CONTROL NUMBER |
|---|
| control field |
57509 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Handbook of research on consumerism in business and marketing : |
| Remainder of title |
concepts and practices / |
| Statement of responsibility, etc. |
Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1404 |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hershey, PA : |
| Name of publisher, distributor, etc. |
Business Science Reference, |
| Date of publication, distribution, etc. |
c2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 638 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"-- |
| Assigning source |
Provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaufmann, Hans Ruediger, |
| Dates associated with a name |
1958- |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panni, Mohammad Fateh Ali Khan, |
| Dates associated with a name |
1981- |
| Relator term |
Editor. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |