Marketing and sales analytics :
Brea, Cesar A.
Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea - Upper Saddle River, N.J. : Pearson, c2017. - xv, 235 p. : ill. ; 22 cm.
Includes index.
Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”
9789332586956 9780133592924
2014936311
Market segmentation
Revenue management
Consumer profiling--Research
658.8 BR MA
Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea - Upper Saddle River, N.J. : Pearson, c2017. - xv, 235 p. : ill. ; 22 cm.
Includes index.
Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”
9789332586956 9780133592924
2014936311
Market segmentation
Revenue management
Consumer profiling--Research
658.8 BR MA