Marketing and sales analytics :

Brea, Cesar A.

Marketing and sales analytics : proven techniques and powerful applications from industry leaders Cesar A. Brea - Upper Saddle River, N.J. : Pearson, c2017. - xv, 235 p. : ill. ; 22 cm.

Includes index.

Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”



9789332586956 9780133592924

2014936311


Market segmentation
Revenue management
Consumer profiling--Research

658.8 BR MA