Marketing and sales analytics : (Record no. 24119)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014936311
ISBN
International Standard Book Number 9789332586956
ISBN
International Standard Book Number 9780133592924
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8 BR MA
MAIN ENTRY--PERSONAL AUTHOR
Authors Brea, Cesar A.
TITLE STATEMENT
Title Marketing and sales analytics :
Subtitle proven techniques and powerful applications from industry leaders
Statement of responsibility, etc. Cesar A. Brea
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River, N.J. :
Publisher Pearson,
Date c2017.
PHYSICAL DESCRIPTION
Extent xv, 235 p. :
Other Details ill. ;
Size 22 cm.
GENERAL NOTE
General note Includes index.
SUMMARY
Summary Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.”
STUDY PROGRAM
Program name MARK310<br/>
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Market segmentation
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Revenue management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Consumer profiling
General Research
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://oldmy.uowdubai.ac.ae/library/login/login10.html">https://oldmy.uowdubai.ac.ae/library/login/login10.html</a>
Public note Ebook
MAIN ENTRY--PERSONAL AUTHOR
-- 30690
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9175
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 30691
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 30692
Holdings
Date last seen Total checkouts Full call number Barcode Date last borrowed Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition Public note Uniform resource identifier
22/09/2019 1 658.8 BR MA T0026703 09/09/2019 29.43 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/07/2014 AMAUK    
08/08/2019   658.8 BR MA T0062841   29.43 26/01/2017 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai 3 day loan 07/10/2019 AMAUS Oct2019  
28/05/2024 1 658.8 BR MA T0062842 16/08/2022 29.43 26/01/2017 CRS   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Closed Reserve 07/10/2019 AMAUS   link