Marketing and sales analytics : (Record no. 24119)
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LIBRARY OF CONGRESS CONTROL NUMBER | |
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LC control number | 2014936311 |
ISBN | |
International Standard Book Number | 9789332586956 |
ISBN | |
International Standard Book Number | 9780133592924 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 658.8 BR MA |
MAIN ENTRY--PERSONAL AUTHOR | |
Authors | Brea, Cesar A. |
TITLE STATEMENT | |
Title | Marketing and sales analytics : |
Subtitle | proven techniques and powerful applications from industry leaders |
Statement of responsibility, etc. | Cesar A. Brea |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Upper Saddle River, N.J. : |
Publisher | Pearson, |
Date | c2017. |
PHYSICAL DESCRIPTION | |
Extent | xv, 235 p. : |
Other Details | ill. ; |
Size | 22 cm. |
GENERAL NOTE | |
General note | Includes index. |
SUMMARY | |
Summary | Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” |
STUDY PROGRAM | |
Program name | MARK310<br/> |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Market segmentation |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Revenue management |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Consumer profiling |
General | Research |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://oldmy.uowdubai.ac.ae/library/login/login10.html">https://oldmy.uowdubai.ac.ae/library/login/login10.html</a> |
Public note | Ebook |
MAIN ENTRY--PERSONAL AUTHOR | |
-- | 30690 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 9175 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 30691 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 30692 |
Date last seen | Total checkouts | Full call number | Barcode | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Public note | Uniform resource identifier |
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22/09/2019 | 1 | 658.8 BR MA | T0026703 | 09/09/2019 | 29.43 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 02/07/2014 | AMAUK | ||||||
08/08/2019 | 658.8 BR MA | T0062841 | 29.43 | 26/01/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | 3 day loan | 07/10/2019 | AMAUS | Oct2019 | |||||||
28/05/2024 | 1 | 658.8 BR MA | T0062842 | 16/08/2022 | 29.43 | 26/01/2017 | CRS | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 07/10/2019 | AMAUS | link |