Marketing and sales analytics : (Record no. 24119)
[ view plain ]
| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2014936311 |
| ISBN | |
| International Standard Book Number | 9789332586956 |
| ISBN | |
| International Standard Book Number | 9780133592924 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 BR MA |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Brea, Cesar A. |
| TITLE STATEMENT | |
| Title | Marketing and sales analytics : |
| Subtitle | proven techniques and powerful applications from industry leaders |
| Statement of responsibility, etc. | Cesar A. Brea |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Publisher | Pearson, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xv, 235 p. : |
| Other Details | ill. ; |
| Size | 22 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY | |
| Summary | Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” |
| STUDY PROGRAM | |
| Program name | MARK310<br/> |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Market segmentation |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Revenue management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer profiling |
| General | Research |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://oldmy.uowdubai.ac.ae/library/login/login10.html">https://oldmy.uowdubai.ac.ae/library/login/login10.html</a> |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 30690 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9175 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 30691 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 30692 |
| Date last seen | Total checkouts | Full call number | Barcode | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Public note | Uniform resource identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22/09/2019 | 1 | 658.8 BR MA | T0026703 | 09/09/2019 | 29.43 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 02/07/2014 | AMAUK | ||||||
| 08/08/2019 | 658.8 BR MA | T0062841 | 29.43 | 26/01/2017 | 3 DAY LOAN | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | 3 day loan | 07/10/2019 | AMAUS | Oct2019 | |||||||
| 28/05/2024 | 1 | 658.8 BR MA | T0062842 | 16/08/2022 | 29.43 | 26/01/2017 | CRS | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Closed Reserve | 07/10/2019 | AMAUS | link |