Schneider, Gary P., 1952-
Electronic commerce / Gary P. Schneider. - 11th ed. - Stamford, CT : Cengage Learning, c2015. - xxii, 602 p : ill ; 23 cm.
Previous edition: Boston, Mass.: Course Technology Cengage Learning, 2013.
Includes bibliographical references and index.
PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.
9781285425436 128542543X
2014934580
GBB447411
Electronic commerce.
Electronic commerce--Management.
658.054678
Electronic commerce / Gary P. Schneider. - 11th ed. - Stamford, CT : Cengage Learning, c2015. - xxii, 602 p : ill ; 23 cm.
Previous edition: Boston, Mass.: Course Technology Cengage Learning, 2013.
Includes bibliographical references and index.
PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.
9781285425436 128542543X
2014934580
GBB447411
Electronic commerce.
Electronic commerce--Management.
658.054678