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Electronic commerce /

By: Schneider, Gary P, 1952-
Material type: BookPublisher: Australia : South-Western, 2014Edition: 11th ed.Description: xxii, 602 p : ill ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285425436; 128542543XSubject(s): Electronic commerce | Electronic commerce -- ManagementDDC classification: 658.054678
Summary:
PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.800285 SC EL (Browse shelf) Available T0010840
Total holds: 0

Previous edition: Boston, Mass.: Course Technology Cengage Learning, 2013.

Includes bibliographical references and index.

PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.

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