May, Gary L.
Persuasive business presentations : using the problem-solution method to influence decison makers to take action / Gary L. May. - New York, NY : Business Expert Press, 2014. - xi, 94 p. : ill. ; 23 cm. - Corporate communication collection . - Corporate communication collection. .
Includes bibliographical references (pages 87-92) and index.
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
9781606494684
bl2013054268
Business presentations.
Business communication.
Public speaking.
HF5718.22 / .M329 2014
658.4/52
Persuasive business presentations : using the problem-solution method to influence decison makers to take action / Gary L. May. - New York, NY : Business Expert Press, 2014. - xi, 94 p. : ill. ; 23 cm. - Corporate communication collection . - Corporate communication collection. .
Includes bibliographical references (pages 87-92) and index.
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
9781606494684
bl2013054268
Business presentations.
Business communication.
Public speaking.
HF5718.22 / .M329 2014
658.4/52