Chipchase, Jan.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase and Simon Steinhardt. - 1st ed. - New York, NY : HarperBusiness, 2013. - 237 p. ; 24 cm.
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
9780062125699
2013003930
Marketing research.
New products.
Consumer behavior.
HF5415.2 / .C46 2013
658.5/75
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase and Simon Steinhardt. - 1st ed. - New York, NY : HarperBusiness, 2013. - 237 p. ; 24 cm.
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
9780062125699
2013003930
Marketing research.
New products.
Consumer behavior.
HF5415.2 / .C46 2013
658.5/75