Griffin, Andrew, 1972-
Crisis, issues and reputation management : PR in practice Andrew Griffin - London : Kogan Page Ltd., c2014. - xvii, 262 p. : ill. ; 24 cm.
Includes index.
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis. An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
9780749469924
2014002589
Corporate image--Management
Crisis management
Reputation
Corporations--Public relations
HD59.2 / .G747 2014
659.2
Crisis, issues and reputation management : PR in practice Andrew Griffin - London : Kogan Page Ltd., c2014. - xvii, 262 p. : ill. ; 24 cm.
Includes index.
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis. An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
9780749469924
2014002589
Corporate image--Management
Crisis management
Reputation
Corporations--Public relations
HD59.2 / .G747 2014
659.2