Crisis, issues and reputation management : PR in practice
By: Griffin, Andrew
Material type: BookPublisher: London : Kogan Page Ltd., c2014.Description: xvii, 262 p. : ill. ; 24 cm.ISBN: 9780749469924Subject(s): Corporate image -- Management | Crisis management | Reputation | Corporations -- Public relationsDDC classification: 659.2Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 GR CR (Browse shelf) | Available | T0027150 |
Includes index.
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis. An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.