Dix, Steve
Media Planning in Action / Steve Dix - 3rd ed. - South Melbourne : Cengage Learning Australia, c2013. - vi, 128 p. : ill. ; 25 cm.
Ch. 1. Introduction to media planning -- Ch. 2. Media maths -- Ch. 3. Traditional media -- Ch. 4. Conversational media -- Ch. 5. Audience measurement -- Ch. 6. Media measurement for advertising campaigns -- Ch. 7. Frequency distributions and media effectiveness -- Ch. 8. Media research -- Ch. 9. The media plan - target market and objectives -- Ch. 10. The media plan - selecting media categories and vehicles -- Ch. 11. The media plan - scheduling and budgets -- Ch. 12. Compiling and pitching the media plan.
9780170251785
Advertising--Media planning
Advertising campaigns
Mass media--Audiences
Media Planning in Action / Steve Dix - 3rd ed. - South Melbourne : Cengage Learning Australia, c2013. - vi, 128 p. : ill. ; 25 cm.
Ch. 1. Introduction to media planning -- Ch. 2. Media maths -- Ch. 3. Traditional media -- Ch. 4. Conversational media -- Ch. 5. Audience measurement -- Ch. 6. Media measurement for advertising campaigns -- Ch. 7. Frequency distributions and media effectiveness -- Ch. 8. Media research -- Ch. 9. The media plan - target market and objectives -- Ch. 10. The media plan - selecting media categories and vehicles -- Ch. 11. The media plan - scheduling and budgets -- Ch. 12. Compiling and pitching the media plan.
9780170251785
Advertising--Media planning
Advertising campaigns
Mass media--Audiences