UOWD Library

Media Planning in Action / (Record no. 24646)

000 -LEADER
fixed length control field 01138nam a2200217 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140924n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170251785
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100528.0
CONTROL NUMBER
control field 58049
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Dix, Steve
TITLE STATEMENT
Title Media Planning in Action /
Statement of responsibility, etc Steve Dix
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc South Melbourne :
Name of publisher, distributor, etc Cengage Learning Australia,
Date of publication, distribution, etc c2013.
PHYSICAL DESCRIPTION
Extent vi, 128 p. :
Other physical details ill. ;
Dimensions 25 cm.
FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. Introduction to media planning -- Ch. 2. Media maths -- Ch. 3. Traditional media -- Ch. 4. Conversational media -- Ch. 5. Audience measurement -- Ch. 6. Media measurement for advertising campaigns -- Ch. 7. Frequency distributions and media effectiveness -- Ch. 8. Media research -- Ch. 9. The media plan - target market and objectives -- Ch. 10. The media plan - selecting media categories and vehicles -- Ch. 11. The media plan - scheduling and budgets -- Ch. 12. Compiling and pitching the media plan.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Media planning
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Audiences
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-10-14 COOP 1 1 659.111 DI ME T0013876 2017-05-30 2017-05-11 67.85 2017-01-26 REGULAR

Powered by Koha