The brand glossary / edited by Jeff Swystun. - Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007. - vi, 133 p. : ill ; 27 cm.
Includes bibliographical references (p. 131).
1403998094 (pbk.) 9781403998095 (pbk.)
2006051223
Business names--Terminology.
Brand name products--Marketing--Terminology.
Commercial products--Marketing--Terminology.
Marketing--Terminology.
HD69.B7 / B723 2007
658.8/2703
Includes bibliographical references (p. 131).
1403998094 (pbk.) 9781403998095 (pbk.)
2006051223
Business names--Terminology.
Brand name products--Marketing--Terminology.
Commercial products--Marketing--Terminology.
Marketing--Terminology.
HD69.B7 / B723 2007
658.8/2703