The brand glossary /
Title By: Swystun, Jeff | Interbrand (Firm)
Material type:
BookPublisher: Basingstoke [England] ; New York : Interbrand/Palgrave Macmillan, 2007.Description: vi, 133 p. : ill ; 27 cm.ISBN: 1403998094 (pbk.); 9781403998095 (pbk.)Subject(s): Business names -- Terminology | Brand name products -- Marketing -- Terminology | Commercial products -- Marketing -- Terminology | Marketing -- TerminologyDDC classification: 658.8/2703
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | T0029991 |
Total holds: 0
Includes bibliographical references (p. 131).