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Chartered Postgraduate Diploma in Marketing : Study Text : Marketing Leadership and Planning The Chartered Institute of Marketing - xx, 306 p. : ill. ; 28 cm. - The Chartered Institute of Marketing .

Includes indexes. NOTES: CIM Chartered Postgraduate Diploma in Marketing - stage one, valid for assessments up to September 2014

Assessment workbook (covers: Analysis and decision; Marketing leadership and planning; Managing corporate reputation) -- Passcards (covers exam-assessed unit: Analysis and decision) -- Study text: Analysis and decision -- Study support text: Emerging themes -- Study text: Managing corporate reputation -- Study text: Marketing leadership and planning.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

ISBN: 9781445391519

Nat. Bib. No.: GBB406991 bnb

Subjects--Corporate Names:
Chartered Institute of Marketing--Examinations--Study guides

Subjects--Topical Terms:
Marketing--Examinations--Study guides
Financial planners--Certification--Examinations--Great Britain--Study guides
Chartered Institute of Marketing -- Examinations -- Study guides.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior

Dewey Class. No.: 658.80076