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Chartered Postgraduate Diploma in Marketing : Study Text : Marketing Leadership and Planning The Chartered Institute of Marketing

Material type: TextTextSeries: Publisher: London : BPP Learning Media, c2012Description: xx, 306 p. : ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781445391519
Subject(s): DDC classification:
  • 658.80076 23
Contents:
Assessment workbook (covers: Analysis and decision; Marketing leadership and planning; Managing corporate reputation) -- Passcards (covers exam-assessed unit: Analysis and decision) -- Study text: Analysis and decision -- Study support text: Emerging themes -- Study text: Managing corporate reputation -- Study text: Marketing leadership and planning.
Summary: As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 CH AR (Browse shelf(Opens below)) Available T0050972

Assessment workbook (covers: Analysis and decision; Marketing leadership and planning; Managing corporate reputation) -- Passcards (covers exam-assessed unit: Analysis and decision) -- Study text: Analysis and decision -- Study support text: Emerging themes -- Study text: Managing corporate reputation -- Study text: Marketing leadership and planning.

Includes indexes.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

NOTES: CIM Chartered Postgraduate Diploma in Marketing - stage one, valid for assessments up to September 2014

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