Professional Diploma in Marketing : study text : managing marketing CIM Professional Diploma in Marketing, valid for assessments up to September 2013 The Chartered Institute of Marketing - xvi, 336 p. : ill. ; 28 cm. - The Chartered Institute of Marketing .

Includes indexes. NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2013

Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process.

As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

978-1445391472

GBB407301 bnb


Chartered Institute of Marketing--Examinations--Study guides


Marketing--Examinations--Study guides
Financial planners--Certification--Examinations--Great Britain--Study guides

658.80076

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