| 000 -LEADER |
|---|
| fixed length control field |
01974nam a2200361 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130614s2012 enka |0|1 0|eng |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB407301 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1445391472 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
Uk |
| Language of cataloging |
eng |
| Transcribing agency |
Uk |
| Description conventions |
rda |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80076 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016431950 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100650.0 |
| CONTROL NUMBER |
|---|
| control field |
59692 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Professional Diploma in Marketing : |
| Remainder of title |
study text : managing marketing |
| Statement of responsibility, etc |
The Chartered Institute of Marketing |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
CIM Professional Diploma in Marketing, valid for assessments up to September 2013 |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
BPP Learning Media, |
| Date of production, publication, distribution, manufacture |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 336 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| SERIES STATEMENT |
|---|
| Series statement |
The Chartered Institute of Marketing |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Assessment workbook (covers: The marketing planning process, Delivering customer value through marketing, Managing marketing and Project management in marketing) -- Passcards (covers exam-assessed unit: Delivering customer value through marketing) -- Study text: Delivering customer value through marketing -- Study text: Managing marketing -- Study text: Project management in marketing -- Study text: The marketing planning process. |
| GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage. |
| GENERAL NOTE |
|---|
| General note |
NOTES: CIM Professional Diploma in Marketing, valid for assessments up to September 2013 |
| SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Financial planners |
| General subdivision |
Certification |
| Geographic subdivision |
Great Britain |
| General subdivision |
Examinations |
| Form subdivision |
Study guides |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |