Hansen-Horn, Tricia L.
Public relations : from theory to practice Tricia L. Hansen-Horn, Bonita Dostal Neff - Boston, Mass. : Pearson A&B, 2008. - xvii, 395 p. : ill. ; 24 cm.
Includes bibliographical references and index.
"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.
0205393551 9780205393558
2006051532
Public relations--Philosophy--Textbooks
Public relations--Philosophy
HM1221 / .P784 2007
659.201
Public relations : from theory to practice Tricia L. Hansen-Horn, Bonita Dostal Neff - Boston, Mass. : Pearson A&B, 2008. - xvii, 395 p. : ill. ; 24 cm.
Includes bibliographical references and index.
"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.
0205393551 9780205393558
2006051532
Public relations--Philosophy--Textbooks
Public relations--Philosophy
HM1221 / .P784 2007
659.201