| 000 -LEADER |
|---|
| fixed length control field |
01727cam a2200301 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060915s2008 mau b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006051532 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205393551 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780205393558 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
AUC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.P784 2007 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.201 |
| Edition number |
22 |
|
|---|
| -- |
659.201/1 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000040934522 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100658.0 |
| CONTROL NUMBER |
|---|
| control field |
59802 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hansen-Horn, Tricia L. |
| TITLE STATEMENT |
|---|
| Title |
Public relations : |
| Remainder of title |
from theory to practice |
| Statement of responsibility, etc |
Tricia L. Hansen-Horn, Bonita Dostal Neff |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
Pearson A&B, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 395 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Philosophy |
| Form subdivision |
Textbooks |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Philosophy |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Neff, Bonita Dostal |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |