Babin, Barry J.
CB : consumer behavior Barry J. Babin, Eric G. Harris - 6th ed. - xii, 370 p. : col. ill. + 20 p. review ; 28 cm.
Note: Cover title "4LTR Press"--Cover. Note: The CB Solution
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
9781285189475
Consumer behavior
CB : consumer behavior Barry J. Babin, Eric G. Harris - 6th ed. - xii, 370 p. : col. ill. + 20 p. review ; 28 cm.
Note: Cover title "4LTR Press"--Cover. Note: The CB Solution
Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
9781285189475
Consumer behavior