UOWD Library

CB : (Record no. 26024)

000 -LEADER
fixed length control field 02043nam a22003375i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130603s2014 ctu 000 0 eng
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285189475
CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
SYSTEM CONTROL NUMBER
System control number 17761171
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100708.0
CONTROL NUMBER
control field 60004
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Babin, Barry J.
TITLE STATEMENT
Title CB :
Remainder of title consumer behavior
Statement of responsibility, etc Barry J. Babin, Eric G. Harris
EDITION STATEMENT
Edition statement 6th ed.
PROJECTED PUBLICATION DATE
Projected publication date 1402
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Stamford, CT :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture c2015.
PHYSICAL DESCRIPTION
Extent xii, 370 p. :
Other physical details col. ill. + 20 p. review ;
Dimensions 28 cm.
CONTENT TYPE
Content Type Term text
Source rdacontent
MEDIA TYPE
Media Type Term unmediated
Source rdamedia
CARRIER TYPE
Carrier Type Term volume
Source rdacarrier
FORMATTED CONTENTS NOTE
Formatted contents note Part I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
SUMMARY, ETC.
Summary, etc Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
GENERAL NOTE
General note Note: Cover title "4LTR Press"--Cover.
GENERAL NOTE
General note Note: The CB Solution
STUDY PROGRAM INFORMATION NOTE
Program name MARK217
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Harris, Eric G.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-01-28 All Prints Bookshop 4 658.8342 BA CB T0017463 2018-01-17 2018-01-04 0.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-01-28 All Prints Bookshop 2 658.8342 BA CB T0017464 2017-05-29 2017-05-28 0.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2015-01-28 All Prints Bookshop 3 658.8342 BA CB T0017465 2017-05-29 2017-05-28 0.00 2017-01-26 3 DAY LOAN

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