Crisis communication : practical PR strategies for reputation management and company survival edited by Peter F. Anthonissen - London ; Philadelphia : Kogan Page, 2008. - xviii, 222 p. : ill. ; 25 cm.
Includes bibliographical references (p. [217]) and index.
Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.
Adult Follett Library Resources Adult
9780749454005 0749454008
2008017599
Crisis management
Corporations--Public relations
Crisis management
Corporations--Public relations
HD49 / .C738 2008
659.2
Includes bibliographical references (p. [217]) and index.
Discusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.
Adult Follett Library Resources Adult
9780749454005 0749454008
2008017599
Crisis management
Corporations--Public relations
Crisis management
Corporations--Public relations
HD49 / .C738 2008
659.2