Social marketing :
Lee, Nancy R.
Social marketing : changing behaviors for good Nancy R. Lee, Philip Kotler - 5th ed. - Los Angeles : SAGE, c2016. - xv, 567 p. : ill. ; 24 cm.
The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.
9781452292144
2014047588
Social marketing
Behavior modification
658.8 LE SO
Social marketing : changing behaviors for good Nancy R. Lee, Philip Kotler - 5th ed. - Los Angeles : SAGE, c2016. - xv, 567 p. : ill. ; 24 cm.
The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.
9781452292144
2014047588
Social marketing
Behavior modification
658.8 LE SO