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Social marketing : changing behaviors for good Nancy R. Lee, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, c2016.Edition: 5th edDescription: xv, 567 p. : ill. ; 24 cmISBN:
  • 9781452292144
Subject(s): DDC classification:
  • 658.8 LE SO
Online resources: Summary: The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.
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Holdings
Item type Current library Call number Status Notes Date due Barcode Course reserves
TEACHER REF University of Wollongong in Dubai Tardis 658.8 LE SO (Browse shelf(Opens below)) Available T0064250
REGULAR University of Wollongong in Dubai Main Collection 658.8 LE SO (Browse shelf(Opens below)) Available July2018 T0053657

MARK920 Spring2025

3 DAY LOAN University of Wollongong in Dubai 3 day loan 658.8 LE SO (Browse shelf(Opens below)) Available T0053658
REGULAR University of Wollongong in Dubai Main Collection 658.8 LE SO (Browse shelf(Opens below)) Available T0051244

MARK920 Spring2025

The definitive textbook for the planning and implementation of programmes designed to bring about social change, no other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.

MARK920

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