Mass communication :
Hanson, Ralph E.
Mass communication : living in a media world Ralph E. Hanson - 5th ed. - Los Angeles : SAGE, c2016. - xvi, 458 p. : ill. col. ; 26 cm.
Includes bibliographical references (p. 557-601) and index.
A mass communications text, providing an introduction to the media, its institutions, social effects, and business, exploring the paper-oriented print media, covering the media of sound and motion, discussing the advertising and public relations industries, and looking at the institutions, conventions, and rules that regulate and control the media in the U.S. and around the world.
978-1483344751 1604266007 (pbk. : alk. paper)
2009053989
Mass media
302.23
Mass communication : living in a media world Ralph E. Hanson - 5th ed. - Los Angeles : SAGE, c2016. - xvi, 458 p. : ill. col. ; 26 cm.
Includes bibliographical references (p. 557-601) and index.
A mass communications text, providing an introduction to the media, its institutions, social effects, and business, exploring the paper-oriented print media, covering the media of sound and motion, discussing the advertising and public relations industries, and looking at the institutions, conventions, and rules that regulate and control the media in the U.S. and around the world.
978-1483344751 1604266007 (pbk. : alk. paper)
2009053989
Mass media
302.23