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Mass communication : living in a media world Ralph E. Hanson

By: Material type: TextTextPublication details: Los Angeles : SAGE, c2016.Edition: 5th edDescription: xvi, 458 p. : ill. col. ; 26 cmISBN:
  • 978-1483344751
  • 1604266007 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23
Online resources: Summary: A mass communications text, providing an introduction to the media, its institutions, social effects, and business, exploring the paper-oriented print media, covering the media of sound and motion, discussing the advertising and public relations industries, and looking at the institutions, conventions, and rules that regulate and control the media in the U.S. and around the world.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.23 HA MA (Browse shelf(Opens below)) Available T0051274

Includes bibliographical references (p. 557-601) and index.

A mass communications text, providing an introduction to the media, its institutions, social effects, and business, exploring the paper-oriented print media, covering the media of sound and motion, discussing the advertising and public relations industries, and looking at the institutions, conventions, and rules that regulate and control the media in the U.S. and around the world.

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