Public relations case studies from around the world editors Judy VanSlyke Turk, Jean Valin, John Paluszek - New York : Peter Lang, c2014. - xx, 351 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
9781433123474 9781433123467 (pbk. : alk. paper)
2014012238
Public relations--Case studies
Organizational behavior--Case studies
HD59 / .P789 2014
659.2
Includes bibliographical references and index.
Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
9781433123474 9781433123467 (pbk. : alk. paper)
2014012238
Public relations--Case studies
Organizational behavior--Case studies
HD59 / .P789 2014
659.2