Osterwalder, Alexander
Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - xxv, 290 p. : col. ill. ; 19 x 25 cm.
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
9781118968055 1118968050
GBB4B9351
Customer services--Management
Quality control
Production management--Quality control
Business planning
Strategic planning
Customer relations
HF5415.5 / .O83 2014
658.4012
Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - xxv, 290 p. : col. ill. ; 19 x 25 cm.
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
9781118968055 1118968050
GBB4B9351
Customer services--Management
Quality control
Production management--Quality control
Business planning
Strategic planning
Customer relations
HF5415.5 / .O83 2014
658.4012