| 000 -LEADER |
|---|
| fixed length control field |
01872cam a2200421Ii 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141008s2014 njua 001 0 eng |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB4B9351 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118968055 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118968050 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)894271736 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKMGB |
| Modifying agency |
CLE |
| -- |
YDXCP |
| -- |
CLE |
| -- |
ORX |
| -- |
HNW |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.O83 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
23 |
|
|---|
| -- |
658.4012/464 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn894271736 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100737.0 |
| CONTROL NUMBER |
|---|
| control field |
60372 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Osterwalder, Alexander |
| TITLE STATEMENT |
|---|
| Title |
Value proposition design : |
| Remainder of title |
how to create products and services customers want / |
| Statement of responsibility, etc |
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 290 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
19 x 25 cm. |
| CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent. |
| MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| General subdivision |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Quality control |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Production management |
| General subdivision |
Quality control |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pigneur, Yves |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernarda, Gregory |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Alan |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |