Heath, Chip
Switch : how to change things when change is hard / Chip Heath and Dan Heath - New York : Broadway Books, 2011. - 305 p. ; 20 cm.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.
978-1847940322 0385528752
2009027814
Change (Psychology)
Applied psychology
303.4
Switch : how to change things when change is hard / Chip Heath and Dan Heath - New York : Broadway Books, 2011. - 305 p. ; 20 cm.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.
978-1847940322 0385528752
2009027814
Change (Psychology)
Applied psychology
303.4