LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009027814 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-1847940322 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0385528752 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
303.4 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Heath, Chip |
TITLE STATEMENT |
Title |
Switch : |
Subtitle |
how to change things when change is hard / |
Statement of responsibility, etc |
Chip Heath and Dan Heath |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York : |
Publisher |
Broadway Books, |
Date |
2011. |
PHYSICAL DESCRIPTION |
Extent |
305 p. ; |
Size |
20 cm. |
CONTENTS |
Contents |
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. |
SUMMARY |
Summary |
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Change (Psychology) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Applied psychology |
ADDED ENTRY |
Name |
Heath, Dan, |
Dates |
1973- |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/7shsw2ifqp1pvqkmk4w1c0e2h7u4k4te |
Public note |
Location Map |
MAIN ENTRY--PERSONAL NAME |
-- |
12206 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
3891 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
43926 |
ADDED ENTRY |
-- |
12208 |